I also feel it is bad form. There is obviously no intent to defraud here - who would risk a fine to save a fiver on a 50 euro ticket.
There is an opportunity for Irish Rail to learn something here - that their sales staff should communicate better with their customers in order to sell them the product they need. But Irish Rail completely failed to learn anything as their knee-jerk reaction is to blame the customer.
The end result is the customer and probably most of her friends and relatives will never use the train again, and everyone wonders why rail is in decline.
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