Tipp Rail Group To Launch Website
WHEN it comes to attracting visitors from Dublin, the towns along the North Tipperary railway line have a rare competitive edge: the train service linking them with the capital, according to Nenagh Rail Partnership, which promotes the line in conjunction with Irish Rail.
However, very few local businesses do currently exploit it. The business community could get great benefit from the extra trade these visitors would bring, simply by joining forces to offer packages to attract them.
Nenagh Rail Partnership is developing a website to promote visits to Roscrea, Cloughjordan, Nenagh, Birdill and Castleconnell. It will have a page for each community served, with links to other local websites.
Each community page will suggest itineraries for a visit and will promote businesses within walking distance of the station.
The bait on the hook will be attractive discounts for visitors in possession of a current train ticket. Potential visitors could save the whole cost of their journey by choosing to travel by train, simply by giving their custom to local businesses.
As a result, the communities served could become uniquely attractive destinations.
The potential for repeat business should not be overlooked: Dubliners who have enjoyed their time here could become regular visitors.
The target markets would include walkers and others looking for an active day out, city-dwellers who do not own cars and overseas tourists who might be wary of driving “on the wrong side of the road” in an unfamiliar hire car. Visitors would arrive from Dublin mid-morning and would leave in the evening, which would give them around seven hours of spending opportunities. The potential for extra custom is substantial – and at little cost to business owners.
The website will be launched as soon as we have enough businesses signed up in just one of the towns or villages along the line.
Other communities will be added shortly after, once we have the critical mass of offers needed to make a viable visitor package.
Community bodies and business owners keen to take advantage of this initiative should email Duncan Martin, PRO of Nenagh Rail Partnership,
It isn't a bad idea but I think the businesses that do sign up to it would have to offer very big discounts to attract people to come to Nenagh and Roscrea. Iarnród Éireann did something similar to this a few years ago and it was nationwide in most towns and cities and it wasn't very successful.