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There was a great deal of hot air on this board about last years special - yet according to Mark it made a profit. Expect that this year's one way arrangement will do likewise, otherwise somebody had better buy Irish Rail a calculator. No reason for an operation like this to run at a loss.
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Last year fares per adult were €19.99 (could be wrong)
This year fares per adult were €9.99
So fares slashed 50% and you think it can make a profit? Can't see operational cost decreases but could have increased with fuel costs.