Fiddling while Rome burns I think. At this stage you will see about five different logos on any given train journey (not including national development plans, transport for ireland, etc.). You get CIE, the old IR track logo, the IE one, the swooshy one and this new nothing one. The new one will reproduce very poorly in black and white material. Only full-colour will work with it.
It is absolute madness given the state of things that Irish Rail is spending money having new logos designed. It might not be a lot of money in the bigger scheme of things but it is completely self-defeating. The purpose of marketing is to generate positive customer sentiment yet the only sentiment this would generate is that Irish Rail are wasting money.
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