Yes it about improving yield however the Cork/Limerick route capacity is well above demand which is compressing revenue on the route. Over capacity is why they have introduced 9.99 fares on plenty of services. Reducing services will improve revenue and reduce costs which is what's needed. There is more services to Limerick per day than Cork when direct and indirect are included. You could easily cut a few shuttle services during off peak hours.
Like why do they have a 16.00, 16.25, 17.00, 17.25 services to Limerick daily, yes Cork services are slightly quicker however the costs savings will easily stack up if the shuttle was stopped.
Until capacity drops, yields won't increase at all in fact they could reduce more as the 9.99 fares can make people very flexible and these passengers who were paying lets say 20 euro will now pay 50% less.
It can't go on and IE will have to realise it sometime.
I would like to see a day on all intercity routes either a Tuesday or Wednesday the quietest days and we would get the real picture on loads.
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